Anchor text refers to the text which is clickable to a given link. What you choose to use for this text is incredibly important. Without natural text, search engines will ignore (or worse, punish you for) the links, essentially flagging them as irrelevant. All that time you spent link-building is worthless without natural-sounding anchor text!
Such a natural-sounding link looks like it was built by a user, not by someone who was researching SEO keywords. Since normal users don’t care what keywords show up in their discussions, any content which is obviously built around SEO keywords will always look unnatural and forced. So it is incredibly important that you make sure you are not over-optimizing your anchor text. Letting a few of your links have anchor text which is not optimized at all (for example, linking on a longer phrase or linking on a brand name) is one way to keep your anchor text from sounding forced.
The truth is that natural-sounding content is central to quality?
Without natural-sounding content, linking is easy to make look forced and over-optimized. By creating your content with a message in mind, and linking in a manner which is in line with that message, you will have already won half your link-building battle. From there, it is just a matter of slipping the occasional keyword into your links, and you will be watching your site’s traffic explode in no time.
Link building is a continuous and dynamic process and can be overwhelming for the small business owner. If you are unsure of how to proceed in creating links for your website, or if you are sitting on a ton of low-quality links, give Rebuilders a call. We will develop natural, quality content and create links that will build your site’s online presence and contact to SEO Company in London.